Positive Records project research strategy has two primary aims: (1) Develop music-based social media program designed to educate a target audience on curriculum-based subjects/topics. And, (2) Establish proof of concept: Determine the feasibility, likeability, usage, satisfaction, relevance, and acceptability of the program.
The long term objectives of the PR research projects are to rigorously test and commercially deploy on-going music-based social media programs related to the various communications disciplines. PR studies also focus on the efficacy of music-based social media programs that are digital, portable and available for use in multiple environments including home, church and classroom settings via the internet and other portable modalities (iPOD, MP3). In addition, project media materials are distributed across multiple platforms including YOUTUBE broadcasts, iPhone/iPOD/MP3 application streams, and downloads. Song lyrics, supplementary information and skills-building content are also disseminated and evaluated.
Music enhances recall and learning, and has universal appeal, and the potential to evoke transformational learning. Music-based messaging can enhance retention and recall of information. Music provides a medium for disseminating messages in a culturally relevant manner that does not rely on literacy level, and helps motivate individuals through sounds and lyrics. That is why we anticipate that the results of PR research projects could dramatically impact education and outreach programs.