Obesity Prevention

A substantial section of the Positive Records song catalog, produced under the brand, Groovy Pyramid, is intended to help children and adults prevent obesity.  Unfortunately, today, in the United States, more than two-thirds of adults and about a third of children are overweight or obese.  That's why it's important to for health communications stakeholders to deliver increased messaging that educates citizens about the links between obesity and chronic diseases such as diabetes, high blood pressure and heart disease.  Moreover, these stakeholders should also design health communication systems that encourage people to improve their diets and to become more physically active

Overcoming Taboo

Obesity prevention is a complicated challenge for health communications stakeholders because diets and exercise routines are generally personal subjects that are avoided in our normal interpersonal communications.  However, these are topics that need to be discussed more often, and if possible initiated near when eating takes place or when exercise should take place.  Songs can help advocates overcome the natural taboos around obesity prevention by simulating "just-in-time" messaging in the third person.  Characters can be created through song lyrics that are challenged to eat properly and/or exercise and the songs can demonstrate how to minimize sedentary behavior and how to overcome obstacles to healthy diets.  Listeners who relate to the characters in the songs can apply the lessons to their own individual circumstances.

The More You Know, The Healthier You Can Become

In order to avoid obesity, people need information.  In terms of nutrition education, people need to know details about why to eat, what to eat, how to eat, and when to eat.  While knowledge in of itself does not cause change in behavior, it can be a catalyst for change.  For example, it's important for people to know how to read the food label, so that they can control the calories and nutrients they are consuming on a daily basis.  In addition, individuals need to know the relationship between exercise and body health/weight maintenance and the should know that they really need to be physically active for 150 to 250 minutes a week, According to the American College of Sports Medicine.  Groovy Pyramid Obesity Prevention Songs are an effective way to deliver nutrition education and physical activity promotion.  A typical GP Obesity Prevention song features a message density profile that can deliver 10 to 20 messages in a manner that's fun and easy to comprehend.  Furthermore, GP Obesity Prevention Songs increase the audience's affinity for the messages which provides for message repetition.  If the listener likes the song, they won't mind listening to it again and again.